Hennessy announced its exclusive Hennessy V.S bottle collaborative project with world-renowned artist KAWS; The bottle will hit shelves in September. A brand of LVMH Moet Hennessy Louis Vuitton S.A., Paris, Hennessy’s limited edition KAWS Hennessy V.S bottles will be adorned with signature KAWS artwork and will be individually numbered.
Building on its global momentum, Starbucks Coffee Co., Seattle, announced a new corporate structure to accelerate its growth strategy, which the company says will take effect by the end of September.
Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.
PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”
Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.
Bacardi U.S.A., Coral Gables, Fla., brought back its “60 Second Cocktails” summer program that benefits the USO and its support of U.S. soldiers and their families. This year’s program combines simple and premium cocktail recipes with a program to donate prepaid international phone cards to deployed troops. The company has committed to donate 1 million minutes to the USO’s Operation Phone Home, which delivers prepaid international phone cards to deployed troops to help them contact their loved ones.
The Coca-Cola Co., Atlanta, awarded several chance-of-a-lifetime opportunities to race fans during the Coke Zero 400 Powered by Coca-Cola at the Daytona International Speedway in Florida. The Coke Zero Lap promotion awarded 17 experiential prizes, including a VIP visit to the rooftop of the speedway, tickets to the exclusive Daytona 500 Club and an honorary trip to visit Victory Lane following the race.
The Coca-Cola Co., Atlanta, is creating greater awareness for the Special Olympics World Summer Games Athens 2011 through an integrated marketing campaign. “We share the values of Special Olympics and the vision of acceptance, inclusion and optimism,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “One of the best ways we can support Special Olympics is by communicating those positive messages to the millions of people that reach for a Coca-Cola every day.”
Store brands capped a decade of growth by posting sales increases across all three of the major retail channels in 2010, and pushing dollar share to new all-time highs in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Co., Schaumburg, Ill.
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