Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say.
The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
The Campbell Soup Co., Camden, N.J., expanded its V8 franchise with the announcement of V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company said.
Overall consumption of bottled water increased by 3.5 percent in the United States in 2010, according to the International Bottled Water Association (IBWA), Alexandria, Va. The association released its 2010 bottled water statistics, which were compiled by Beverage Marketing Corp. (BMC).
SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.
Arizona Beverages USA LLC, Woodbury, N.Y., extended its packaging mix for Arizona Iced Tea to include 12-packs of 11.5-ounce cans, which are made by Rexam.
Mike’s Hard Lemonade Co., Seattle, announced the launch of Mike’s Lite Hard Lemonade made with 100 percent natural sweeteners. Mike’s Lite Hard Lemonade contains fewer calories than the leading light beer, the company says.
Brewer and founder of The Boston Beer Co., Jim Koch announced this month’s release of the 2011 batch of Samuel Adams Utopias. The barrel-aged strong, rich, uncarbonated dark beer is meant to be savored like a vintage fortified wine or fine cognac as a 2-ounce pour at room temperature in a snifter glass, the company says.
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.”
This summer, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, will sponsor a 12-week free music entertainment summer series featuring Latino music acts called Sabados de Verano (Summer Saturdays).
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