Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage News

Burger King adds Coca-Cola’s Freestyle machines

Coca-Cola
December 5, 2011

Atlanta-based The Coca-Cola Co. will launch its Freestyle machines in all Burger King Corp. company-owned restaurant locations across the United States.

"The ability to customize your own beverages combined with the quality that Coca-Cola Freestyle delivers to our guests is a perfect addition to our most recent new menu offerings," said Steve Wiborg, president of Burger King Corp. in North America, in a statement. "Adding Coca-Cola Freestyle further enhances our guests’ experience when they visit Burger King restaurants. We're excited to be the largest franchise system in the U.S. to roll out the fountains in all company-owned restaurants and look forward to further growing our business with Coca-Cola as our partner."

Coca-Cola Freestyle provides more than 100 sparkling and still beverage brands from a single freestanding unit. The dispenser is touch-screen operated and serves regular and low-calorie beverage brands, flavored waters, sports drinks, lemonades and other options, many exclusive to Coca-Cola Freestyle and never before available in the United States, such as caffeine-free Diet Coke with Lime, Fanta Peach, Minute Maid Light Orange Lemonade and more.

In other company news, The Coca-Cola Co. will revert its Arctic Home cans from a white color scheme to its iconic red. In late October, The Coca-Cola Co., in collaboration with the Washington, D.C.-based World Wildlife Fund, launched the Arctic Home program to raise awareness and funds for the polar bear and its Arctic habitat. For the first time in the company’s history, Coca-Cola changed the color of its cans from red to white in support of the campaign.

However, the company recently decided to stop producing the white cans and feature the same polar bear design, but with a red background. According to an article in The Wall Street Journal, some shoppers were confusing the limited-edition white cans with Diet Coke cans; some thought the beverage tasted different in the white cans; and others missed the company’s iconic red color.

“There has been no change to the classic Coca-Cola formula that everyone knows and loves,” the company said in a statement. “It's still the same great-tasting, refreshing Coke, but in a limited-edition white package.”

The limited-edition white cans were originally scheduled to be in stores through February, however, The Coca-Cola Co. introduced the next limited-edition red Arctic Home cans this month. The limited-edition white Arctic Home cans will remain on store shelves as supplies last, the company says.

Phase two of the Arctic Home campaign will begin with an integrated marketing program, prominently featuring polar bears and the company’s iconic Santa Claus icon. Red can imagery will be on new point-of-sale materials in stores and featured across the company’s television, cinema, print, digital and out-of-home advertising, The Coca-Cola Co. says.

In addition, the company will feature its Sundblom Santa for the holiday season. He will be displayed in stores, in Times Square advertising, on 8-ounce glass Coca-Cola bottles and on its traveling Coca-Cola Holiday Caravan.

The company also is releasing its new "Shake up Christmas" spots, with music from Natasha Bedingfield, across TV and cinema. The first spot opens with vignettes of people who are alone and feel disconnected from shared holiday celebrations: a piano player who performs a solo for tables of holiday revelers at a restaurant; a father who is stuck working late at the office; and a solitary young worker who is hanging holiday decorations on the side of a building. While on his break and enjoying a Coca-Cola in his workshop, Santa Claus begins tilting the snow globe inside of which these three men all exist. The Coca-Cola Holiday Caravan delivery trucks are sent into action, and the three men begin rolling to their new destinations to be reunited with their loved ones. A second spot focuses on two boys, who are similarly brought together through the gentle tilts of Santa's snow globe to play soccer with one another.

The digital campaign will include mobile initiatives such as an application to create and share personalized Christmas greetings by cropping a photo into a dance performance to the song, "Shake Up Christmas." It also will include a Facebook gaming application and gifting of mobile assets, such as customized Christmas wallpaper and ringtones.

Source: Beverage Industry
KEYWORDS: The Coca-Cola Co.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Coca-Cola

    Coca-Cola partners to create 100 percent plant-based bottle

    See More
  • Coca-Cola Freestyle medium volume machine

    Coca-Cola introduces 3 countertop Freestyle machines

    See More
  • Coca-Cola logo

    Coca-Cola adds distribution in Dunkin’ Donuts

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing