Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.
The Reston, Va.-based Packaging Machinery Manufacturers Institute (PMMI), owner and producer of the Pack Expo banner of trade shows, announced that the International Society of Beverage Technologists (ISBT), Dallas, will sponsor its Beverage Cooler Lounge, which will debut during Pack Expo International, Oct. 28-31, at Chicago’s McCormick Place.
SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.
St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
The first annual “Canny Awards” recognized craft beer cans with high-quality, captivating graphics with the winners announced during the Craft Brewers Conference, held May 2-5 in San Diego.
Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev (A-B InBev), announced the expansion of Bud Light Platinum production to its St. Louis and Columbus, Ohio, breweries as well as plans to add its Fort Collins, Colo., brewery in June. The production expansion will keep up with demand for the new product that launched early this year and is outpacing expectations, the company said in a statement.
Honest Tea, the Bethesda, Md. wholly owned subsidiary of The Coca-Coca Co., collected more than 15,000 empty plastic, glass and aluminum beverage containers during “The Great Recycle” event in New York City yesterday. The containers were collected in a 30-foot-tall recycling bin in Times Square.
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