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Home » Topics » Beverage News

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Honest Tea launches new video campaign

June 3, 2013

Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., released a video tailored for online viewing titled “If It’s Not Real, It’s Not Honest.”


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GMCR adds new iced coffee variety for Keurig brewer

Donut House collection adds Sweet & Creamy Regular Iced Coffee
May 28, 2013

In time for summer, Waterbury, Vt.-based Green Mountain Coffee Roasters (GMCR) added Donut House Sweet & Creamy Regular Iced Coffee K-Cup packs for the Keurig single-cup brewing system. Available in grocery stores nationwide, each Sweet & Creamy K-Cup pack is specially formulated to provide a balanced, creamy iced coffee, the company says.


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Flavor trends boost spirits category, Technomic finds

May 28, 2013

Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.


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Lipton kicks off ‘Feel the Taste’ summer campaign

May 28, 2013

Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.


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Campbell reports 3rd-quarter results

May 21, 2013

Camden, N.J.-based Campbell Soup Co. reported a 15 percent increase in sales to nearly $2.1 billion for the third quarter of fiscal year 2013.


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Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

May 21, 2013

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.


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Skyy Vodka unveils 'Be Part of the Art' campaign

Collaboration campaign supports new Skyy Infusions Moscato Grape
May 20, 2013

Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.


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Craft Brewers Conference grows

May 15, 2013

Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.


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Coca-Cola ‘Gets the Ball Rolling’ for a fun, active summer

Company sets goal to inspire 3 million people by making activities and sports gear available all summer
May 14, 2013

Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.


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Miller Lite selects winners of its Miller Time Internship

May 14, 2013

After a nationwide search that began in March, Miller Lite, a brand of Chicago-based MillerCoors, selected the winners of its Miller Time Internship.


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