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Purchase, N.Y.-based PepsiCo announced a national partnership with New York Yankees second baseman Robinson Cano. Additionally, the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and London-based Unilever, paired Yankees relief pitcher David Robertson with its Lipton Iced Tea brand to bring the “wave” back to the baseball stadium.

The average American produces 4.4 pounds of trash a day, and the United States as a whole produces more than 250 million tons of trash each year, according to the Environmental Protection Agency (EPA).

In the eight years that Susan Neely has worked for the American Beverage Association (ABA), the president and chief executive officer of the Washington, D.C.-based association has seen manufacturers truly embrace the concept of innovation.

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.

Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.

The Coca-Cola Co., Atlanta, and World Wildlife Fund (WWF), Washington, D.C., announced new global environmental goals and an expanded global partnership to advance The Coca-Cola Co.’s sustainability stewardship.

Sunny Delight Beverages Co. (SDBC), Cincinnati, released its fifth annual sustainability report, which showcases the company’s progress toward its sustainability goals. During 2012, SDBC completed an $85 million state-of-the-art reinvention project aimed at improving every SDBC plant and product, enabling it to realize the efficiency, sustainability and economic benefits of its largest initiative ever, it says.

Glazer’s Inc., Dallas, consolidated its fine wine divisions under the new name of D&E Fine Wine Group. Previously known by several different names including Domaines & Estates, Family & Estates, In Vie, and 55 Degrees, the company is unifying these brands to build a new identity, it says. In addition, Glazer’s designed a new logo to portray the fine wine group’s new image, it notes.

Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.

Healthy flavors, such as herbs and spices, honey and new-generation superfruits will be the next hits in the global beverages market, according to Innova Market Insights, the Netherlands. Although flavor trends can vary markedly by region, research data from Innova indicates that rising interest in superfruits is evident globally, with pomegranate still leading the field.