Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.

Each week, Essentia’s Facebook community will vote for their favorite images and select a People’s Choice winner. In addition, Essentia also will select one weekly winner. Both winners will receive a case of Essentia Water, and their images will be used as the brand’s weekly inspirational post on its Facebook, Twitter and Instagram accounts.

Images can include the contestant practicing yoga, running, hiking or taking part in another favorite fitness pursuit or sport, the brand explains. They also can show the participant taking part in volunteer work, attending a course, or enjoying a favorite hobby like painting, cooking, traveling or spending time with family, friends, or pets, it suggests.

Contestants can submit existing images and are not required to include a bottle of Essentia in the photo, although the brand encourages its fans to incorporate their favorite size of Essentia into new photos created for the contest.

“Our community members, whom we affectionately call disciples, are passionate about health and fitness, and they seek out information on how to lead a richer life,” said Essentia marketing representative Paul Curhan in a statement. “Playing a role in helping to keep people healthy and hydrated is our priority. Though we also want to be a part of helping them to restore and achieve a balanced lifestyle, our goal with this program is to create a forum where people can share ideas and inspire one another based on our corporate principals of Hydrate, Restore, Balance.”