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New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

GT's Living Foods, Los Angeles, launched ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine. An infusion of three adaptogenic mushrooms, reishi, chaga and Turkey tail, is combined with select varieties of teas and a touch of raw apple cider vinegar. The result is a light, refreshing beverage that helps support the body's ability to fight stress and balance natural energy, the company says.

As consumers avidly are awaiting the summer season, their thirst for premium bottled water remains high. In the Readers’ Choice: New Product poll for April, Beverage Industry readers’ selected Poland Spring ORIGIN bottled water as their favorite new product release.

Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.

PepsiCo Inc., Purchase, N.Y., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best-suited for their specific digital and online needs. Digital Label is powered by extensive proprietary and syndicated research into restaurant and food ordering interactions as part of the consumer digital journey, the company says.

Atlanta-based Post Meridiem aims to disrupt the ready-to-drink (RTD) cocktail market with a bar-quality experience.

JUSTIN Vineyards & Winery, Paso Robles, Calif., commemorates the 30th anniversary of JUSTIN Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The vintage wine showcases the distinct character of Paso Robles and is sealed with a "30th year" anniversary capsule in celebration of the release, the company says.