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Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.

Marketing has entered its renaissance as digital solutions have allowed brands to take their engagement with consumers to another level. To take full advantage of digital’s potential, experts highlight the importance of auditing social platforms and employing content creators for collaborations.

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.

19 Crimes is joining forces with Universal Monsters to unveil its spookiest pours yet of a Red Blend and Cabernet Sauvignon featuring Dracula and Frankenstein. The limited-edition wines are launching just in time for Halloween and bring Universal Pictures’ classic monster characters to life with newly reimagined artwork, featuring glow-in-the-dark labels and a new boundary pushing AR experience.

For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.

Miami-based Avalon Spirits Corp., a newly formed distilled spirits marketing and sales company, has announced the acquisition of TSS Brands, the owners of Whiskey Row Bourbon.

Keurig Dr Pepper Inc., Burlington, Mass., and Frisco, Texas, announced the appointment of Tim Cofer as chief operating officer (COO), reporting to Chairman and CEO Bob Gamgort, as a key step in the company's CEO succession plan. Cofer, who will join KDP on Nov. 6, will work side by side with Gamgort while in a COO capacity, with a planned transition to CEO in the second quarter of 2024. Gamgort will serve as executive chairman of KDP after the transition occurs.