Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that Aramark Refreshment Services LLC, Philadelphia, will acquire the Van Houtte U.S. Coffee Service business, also known as Filterfresh, from GMCR for approximately $145 million.
Kirin Holdings, a Japanese-based global beverage company with annual sales of $25 billion, has invested in U.S.-based Nawgan Products LLC, the maker of functional brain health beverage Nawgan.
In collaboration with Brooklyn-based indie-rock band TV on the Radio, Heineken Light transformed its “Occasionally Perfect” billboard in New York City into a stage where the band gave a surprise live performance this weekend.
Snapple, a brand of Dr Pepper Snapple Group, Plano, Texas, teamed with pop-rock band Maroon 5 to develop a ready-to-drink tea named after one of the band’s hit singles.
Despite the specialty coffee craze at limited-service restaurants, regular hot coffee still accounts for the highest level of reported consumption among consumers surveyed by Chicago-based Technomic.
Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.
On the verge of its 150th anniversary, Bacardi Rums, parent company of Bacardi U.S.A. Inc., Coral Gables, Fla., announced the launch of Bacardi Oakheart.
The Coca-Cola Foundation, The Coca-Cola Co.’s Central, East and West Africa business unit, and Coca-Cola’s Africa-based bottling partners and employees committed to donate approximately $1.4 million toward hunger relief efforts in the Horn of Africa, a peninsula in East Africa.
Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis “50 Cent” Jackson.
Packaging innovations, such as Bud Light’s “My Bud Light” scratch-on bottle, Miller Lite’s Home Draft and Budweiser’s Fourth of July can, highlight the most effective beer ads among beer drinkers for the year-to-date, according to Ace Metrix, a Los Angeles-based TV advertising effectiveness agency.
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