Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage News

Kirin Holdings invests in Nawgan Products

Beverage News graphic
August 23, 2011

Kirin Holdings, a Japanese-based global beverage company with annual sales of $25 billion, has invested in U.S.-based Nawgan Products LLC, the maker of functional brain health beverage Nawgan. The investment represents Kirin Holdings’ minority interest in Nawgan Products LLC and will fund the brand’s growth initiative plans throughout North America.

"It is our great honor to be part of this opportunity and be able to provide a new value for the ever-evolving health drink market in the United States through profoundly unique Nawgan products," said Senji Miyake, president and chief executive officer of Kirin Holdings, in a statement.

"We at Nawgan are thrilled that Kirin has elected to partner with us, not simply because Kirin is such a strong beverage company, but because of the company's remarkable expertise in formulation, research and development," said Robert Paul, board-certified clinical neuropsychologist and developer of Nawgan. "Kirin Holdings shares our commitment to bringing science-based beverages to the market. Nawgan, powered by Cognizin, fulfills that commitment by helping people improve concentration and focus throughout the day."

Kyowa Hakko Bio, the maker of the ingredient Cognizin, is part of Kirin Holdings Group. Cognizin works with the other ingredients in Nawgan to support alertness and concentration. Studies have demonstrated that healthy adults who used Cognizin daily exhibited significant improvements in performance on tests of alertness and concentration, as well as brain activity visualized on sophisticated imaging techniques, the company says.

Nawgan launched in 2010 with seed funding provided in part by the St. Louis-based company Biogenerator and angel investors including beverage veterans from the St. Louis area, the company says. Nawgan Products LLC is led by a seasoned board of directors, including co-founding members Peter Wodtke and James S. Tonkin, along with Dan Broderick, Toru Yoshimura from Kirin, and Chief Executive Officer and President Jim von der Heydt.

"This partnership between Nawgan and Kirin illuminates one of the most exciting equity investments in the functional beverage space in the last several years," Tonkin said in a statement. "As brain health becomes more important, especially to an aging American population, Nawgan is perfectly positioned for measured and specific market expansion and growth, supporting mental alertness and focus for consumers from college age to seniors."

Available in Red Berries Caffeinated, Berry Non-Caffeinated and Tarocco Orange Caffeinated varieties, Nawgan contains natural ingredients and is low in calories and sodium. Nawgan can be found on shelves at more than 300 stores across the greater St. Louis region, including Walgreens, Straub's Fine Grocers, Dierberg's Markets and Shop'n'Save.

Source: Beverage Industry
KEYWORDS: cognitive health

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

top 100 beverage companies

Top 100 Beverage Companies of 2024

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Phocus Cola

    Phocus unveils Cola flavor in functional sparkling water line

    See More
  • VitaCup Genius Blend Ground Coffee

    VitaCup unveils Genius Blend in ground coffee bags

    See More
  • Mad Pony Energy

    GNC launches MAD PONY ENERGY

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing