Mike’s Hard Lemonade Co., Seattle, announced the launch of Mike’s Lite Hard Lemonade made with 100 percent natural sweeteners. Mike’s Lite Hard Lemonade contains fewer calories than the leading light beer, the company says.
Brewer and founder of The Boston Beer Co., Jim Koch announced this month’s release of the 2011 batch of Samuel Adams Utopias. The barrel-aged strong, rich, uncarbonated dark beer is meant to be savored like a vintage fortified wine or fine cognac as a 2-ounce pour at room temperature in a snifter glass, the company says.
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.”
This summer, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, will sponsor a 12-week free music entertainment summer series featuring Latino music acts called Sabados de Verano (Summer Saturdays).
The Coca-Cola Co., Atlanta, marked its 125th anniversary with a weekend of special events and new package releases. The first Coca-Cola was served on May 8, 1886, and this year,
Maker’s Mark, Loretto, Ky., will make its first entry into TV advertising with an exclusive partnership with Discovery Communications.The centerpiece of Discovery's exclusive partnership with Maker's Mark are four 30-second
For the first time in its six year history, American Craft Beer Week events will be hosted in all 50 states. Nationwide events make this year’s American Craft Beer Week
Nestlé Waters North America Inc., Stamford, Conn., has signed an agreement to acquire the Austin-based Sweet Leaf Tea Co., which includes the Sweet Leaf and Tradewinds beverage brands. Nestlé Waters
SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that MillerCoors’ first quarter underlying net income, excluding special items, increased 8.7 percent to $236 million in the United States
PepsiCo and Dunkin’ Donuts have partnered to introduce the new Mountain Dew Coolatta at Dunkin’ Donuts restaurants.The beverage combines the lemon and lime citrus flavors of Mountain Dew and Dunkin’
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