Overall consumption of bottled water increased by 3.5 percent in the United States in 2010, according to the International Bottled Water Association (IBWA), Alexandria, Va. The association released its 2010 bottled water statistics, which were compiled by Beverage Marketing Corp. (BMC).
SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.
Arizona Beverages USA LLC, Woodbury, N.Y., extended its packaging mix for Arizona Iced Tea to include 12-packs of 11.5-ounce cans, which are made by Rexam.
Mike’s Hard Lemonade Co., Seattle, announced the launch of Mike’s Lite Hard Lemonade made with 100 percent natural sweeteners. Mike’s Lite Hard Lemonade contains fewer calories than the leading light beer, the company says.
Brewer and founder of The Boston Beer Co., Jim Koch announced this month’s release of the 2011 batch of Samuel Adams Utopias. The barrel-aged strong, rich, uncarbonated dark beer is meant to be savored like a vintage fortified wine or fine cognac as a 2-ounce pour at room temperature in a snifter glass, the company says.
Anheuser-Busch InBev is building on its successful “Bud United presents: Bud House” reality show that aired during the 2010 FIFA World Cup with its new concept, “Bud United presents: The Big Time.”
This summer, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, will sponsor a 12-week free music entertainment summer series featuring Latino music acts called Sabados de Verano (Summer Saturdays).
The Coca-Cola Co., Atlanta, marked its 125th anniversary with a weekend of special events and new package releases. The first Coca-Cola was served on May 8, 1886, and this year,
Maker’s Mark, Loretto, Ky., will make its first entry into TV advertising with an exclusive partnership with Discovery Communications.The centerpiece of Discovery's exclusive partnership with Maker's Mark are four 30-second
For the first time in its six year history, American Craft Beer Week events will be hosted in all 50 states. Nationwide events make this year’s American Craft Beer Week
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