At the National Association of Convenience Stores (NACS) conference in Las Vegas, Red Bull USA, Santa Monica, Calif., announced that it will launch three new flavored energy drinks called Red Bull Editions nationwide in March 2013.
U.S. beverage-makers including Atlanta-based The Coca-Cola Co., Purchase, N.Y.-based PepsiCo and Plano, Texas-based Dr Pepper Snapple Group announced a new vending program that will launch in municipal buildings in Chicago and San Antonio in 2013.
Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Plano, Texas-based Dr Pepper Snapple Group (DPS) have partnered to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
Sustainability goals and consumer preferences drive new technologies
October 4, 2012
Trends such as sustainability and daily nutrition from packaged beverages will be some of the highlights at this year’s Pack Expo International 2012, Oct. 28-31 at Chicago’s McCormick Place. Beverage manufacturers also will find a number of targeted resources that will make their search for innovation easier, including the new Beverage Cooler Lounge.
California’s craft brewing industry generated approximately $3 billion in total economic impact to the state in 2011, reported Steve Wagner, president of the California Craft Brewing Association (CCBA), Nevada City, Calif., and president and brewmaster at Stone Brewing Co., Escondido, Calif.
Purchase, N.Y.-based PepsiCo brands Mountain Dew and Doritos announced the return of their Double XP promotion as part of the Nov. 6 launch of the Halo 4 video game. Double XP provides fans with unique opportunities to experience the next installment of the gaming saga, the companies say.
The International Bottled Water Association (IBWA) and the National Automatic Merchandising Association (NAMA) will conduct their two conferences during the same dates at the same location. The 2012 IBWA Annual Business Conference and Tabletop Trade Show will be Nov. 12-16, and the 2012 NAMA CoffeeTea&Water event will be Nov. 13-15. Both conferences will be at the Hyatt Regency Hotel in New Orleans.
PepsiCo, Purchase, N.Y., announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in new ways to help drive sales. PepsiCo10 Brazil will be the first PepsiCo10 program focused on an emerging market.
In honor of National Coffee Day, celebrated this year on Sept. 29, Canton, Mass.-based Dunkin’ Donuts and Chicago-based CareerBuilder conducted a survey to determine the latest coffee consumption trends in the work place. The survey was conducted from Aug. 13 to Sept. 6 and included more than 4,100 workers nationwide.
RSS