As The Coca-Cola Co., Atlanta, gained its 50 millionth Facebook fan, it also announced a social media plan to encourage users to find simple ways to make the world a happier place.
Gruppo Campari, Milan, signed an agreement to acquire a majority stake in Lascelles deMercado & Co. Ltd. (LdM), a publicly traded holding company based in Kingston, Jamaica, for nearly $415 million.
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, is giving away more than $1 million in tuition money this year to fans as part of its annual Dr Pepper Tuition Giveaway.
Global consumers’ intent to buy food and beverages online increased 44 percent in two years, with 26 percent of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months, according to market research firm Nielsen, New York.
Jamba Juice Co., Emeryville, Calif., enhanced its comprehensive eco-sustainability strategy by forming a strategic relationship with the Global Green USA’s Coalition of Resource Recovery (CoRR), an industry working group dedicated to accelerating waste diversion programs.
Seattle’s Best Coffee, a subsidiary of Seattle-based Starbucks Coffee Co., and TV chef Jeff Mauro searched the United States for this year’s most imaginative new coffee drink and have narrowed it down to six finalists. The duo’s contest, the Red Cup Showdown, now is calling on American Facebook users to vote by Aug. 22 for this year’s winner.
BodyArmor SuperDrink, a brand of Los Angeles-based BodyArmor Nutrition LLC, announced that professional football players Jason Pierre-Paul of the New York Giants and LeSean McCoy of the Philadelphia Eagles have joined the company as partners and investors. The announcement comes a week after New England Patriots tight-end Rob Gronkowski joined as a partner of the SuperDrink brand.
Gatlinburg, Tenn.-based Ole Smoky Moonshine launched its first national TV ad campaign with the Discovery Channel. Focusing on the network’s series “Moonshiners,” ad spots for Ole Smoky also will appear on “American Chopper” and during the network’s “Shark Week” programming.
Celestial Seasonings, a subsidiary of Melville, N.Y.-based The Hain Celestial Group Inc., hosted its second annual B Strong Ride cycling event Aug. 11 to raise money for local and national cancer organizations.
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