Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.
Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.
Starbucks Coffee Co., Seattle, announced plans to bring wine, beer and premium food offerings to a select number of locations in Atlanta and southern California by the end of this year.
PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.
Three-quarters of Americans believe many consumer products are over-packaged, according to a survey of lifestyle of health and sustainability (LOHAS) consumers conducted by the Natural Marketing Institute (NMI), Harleysville, Pa. Minimal packaging is most preferred among consumers, followed by recyclable packaging and use of environmentally friendly packaging materials.
Dr Pepper Snapple Group (DPS), Plano, Texas, debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
Kraft Foods Inc., Northfield, Ill., and SodaStream International Ltd., Airport City, Israel, formed a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavors for use with the SodaStream soda-making system.
The Coca-Cola Co., Atlanta, and Nestlé S.A., Vevey, Switzerland, have agreed to focus the geographic scope of their ready-to-drink (RTD) tea joint venture known as Beverage Partners Worldwide (BPW) on Europe and Canada.
Sara Lee Corp., Utrecht, The Netherlands, acquired Tea Forté, a Massachusetts-based ultra-premium tea company. The acquisition will strengthen Sara Lee’s expertise and presence in the luxury tea segment, the company said.
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