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Home » Topics » Beverage News

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PepsiCo reports Q1 results

Beverage volume was flat during the quarter
April 18, 2014

PepsiCo Inc., Purchase, N.Y., reported its first-quarter 2014 results.


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The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


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Skinnygirl puts a twist on Margaritas with two new products

Sweet’arita, Sparkling Margarita ready-to-drink cocktails available this month
April 15, 2014

Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.


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Bacardi extends flavored rum line with Mango Fusion

Spirit mixes mango, orange flavors
April 15, 2014

Bacardi U.S.A. Inc., Coral Gables, Fla., released nationwide the newest addition to its flavored rum family: Bacardi Mango Fusion. The new flavored rum fuses mango and orange flavors and can be consumed as a shot or mixed with fruit juices, lemon-lime soda, or sweet-and-sour mix as a cocktail, the company says.


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Miller High Life launches ‘I Am Rich’ campaign

Marketing program salutes military vets, Harley-Davidson
April 14, 2014

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.


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Maxwell House launches new brand identity to connect with younger coffee drinkers

Campaign supports new packaging, logo, product varieties
April 14, 2014

Maxwell House, a coffee brand of Northfield, Ill.-based Kraft Foods Group Inc., is redefining its 121-year-old brand to re-ground America in what is truly good about coffee, the brand says. As consumers seek products and experiences that are described as “awesome,” “amazing,” or “incredible,” Maxwell House is aiming to make itself more relevant to a new generation of coffee consumers by reminding people just how good “Good” is, it says.


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time
April 11, 2014

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year
April 10, 2014

London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Constellation Brands reports fiscal 2014 results

Grupo Modelo, Crown Imports acquisitions drive significant sales increase
April 10, 2014

Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.


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Sierra Nevada invites craft breweries to ‘Camp Across America’

Traveling beer festival aims to be the largest craft beer celebration in history
April 9, 2014

Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.


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