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Home » Topics » Beverage News

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Budweiser reveals ‘Rise As One’ 2014 FIFA World Cup campaign

Beer campaign includes TV ads, special-edition packaging
February 19, 2014

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.


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Kraft releases 2014 innovations hot list

Mio Energy to add Acai Berry Storm and Tropical Fusion flavors
February 18, 2014

Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.


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Coca-Cola reports global volume growth for 2013

Worldwide sparkling beverage volume up 1 percent
February 18, 2014

The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.


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Castle Brands announces Q3, YTD 2014 results

Whiskeys, rum help boost sales by 28 percent
February 18, 2014

Castle Brands Inc., a New York City-based developer and international marketer of premium and super-premium branded spirits, reported financial results for the three- and nine-month periods ending Dec. 31, 2013.


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Celsius partners with NASCAR driver Blake Koch

Sports drink brand sponsors racer in 2014 Nationwide Series
February 18, 2014

Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.


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Big Red partners with ScoreBig.com for basketball contest

Winner will receive an all-expenses-paid trip to NCAA Final Four weekend
February 17, 2014

Austin, Texas-based Big Red Inc. partnered with scorebig.com to give away thousands of dollars in ticket vouchers to Big Red fans.


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Nightclub and Bar Show to feature record number of exhibitors

Tradeshow to host bar, nightclub, restaurant professionals March 24-26 in Las Vegas
February 14, 2014

The 2014 Nightclub & Bar Show, taking place March 24-26 in Las Vegas, will play host to more than 600 exhibitors, with more than 200 of them exhibiting at the show for the first time.


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DPS reports declines in Q4, full-year 2013

Snapple, Schweppes and Latin America beverages show increases
February 13, 2014

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, reported its results for the fourth quarter of 2013 as well as the full year.


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Diageo launches Orphan Barrel Whiskey Distilling Co.

First releases to include aged Barterhouse and Old Blowhard whiskeys
February 12, 2014

London-based Diageo plc announced the official start of its Orphan Barrel Whiskey Distilling Co. The Tullahoma, Tenn.-based venture aims to locate lost and forgotten barrels of whiskey from around the world and share them with the growing base of whiskey aficionados in the United States, the company says.


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Apple & Eve acquires The Switch sparkling juice brand

Acquisition supports juice company’s expansion into school nutrition channel
February 12, 2014

Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.


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