Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.
Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.
The Reston, Va.-based Packaging Machinery Manufacturers Institute (PMMI), owner and producer of the Pack Expo banner of trade shows, announced that the International Society of Beverage Technologists (ISBT), Dallas, will sponsor its Beverage Cooler Lounge, which will debut during Pack Expo International, Oct. 28-31, at Chicago’s McCormick Place.
SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.
St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
The first annual “Canny Awards” recognized craft beer cans with high-quality, captivating graphics with the winners announced during the Craft Brewers Conference, held May 2-5 in San Diego.