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Giddy Up is not an extension of Austin Eastciders’ cider line. It’s an entirely new product for a different moment, the brand states.

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder. 

The RTD coffee is available in three of the 7 Brew’s top-performing flavors: Blondie, Brunette Brownie and Banana Bread

Ingredient suppliers are opening new facilities and announcing updated sustainability strategies to drive future of market.

The limited-edition collection features three soda-inspired lip products. 

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Spindrift Beverage Co., Newton, Mass., announced the launch of Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit. 

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.

Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes.