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The Distilled Spirits Council of the United States (DISCUS) reported during its annual economic briefing that U.S. spirits maintained its market share lead in 2025.

The nourishing lip balm is infused with ceramides and peptides, the brand says, and is available in Strawberry Vanilla, Cherry Cola and Cream Soda — three of OLIPOP’s best-selling prebiotic soda flavors.

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal beliefs. 

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships. 

Coca‑Cola, a brand of The Coca-Cola Co. announced a major expansion of its Cherry portfolio, unveiling Coca‑Cola Cherry Float, Coca‑Cola Zero Sugar Cherry Float, and the nationwide release of Diet Coke Cherry.

Paçzki Day Vodka is an annual tradition made with no artificial flavors and honors Detroit’s Polish heritage, the company says.

Milo's Tea Co. Inc., Bessemer, Ala., is accelerating its growth with the launch of three new refrigerated beverages: Zero Sugar Lemonade, limited-edition flavor Blackberry Sweet Tea and Fruit Punch.

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

The collaboration introduces four candy-inspired flavors of Sparkling Ice: Wild Cherry, Strawberry, Pineapple and the limited-edition Green Apple.