Wine & Spirits

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London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.

When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?

Female founded and run Neatly Spiked LLC announced the launch of its green tea infused Neatly Spiked vodka seltzers. 

Cutwater Spirits announced the launch of its brand-new innovation: Cutwater Heaters, a line of 375-ml bottled high-proof mixers to help craft a warm cocktail with ease.

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that it has purchased Denner Vineyards, producer of critically acclaimed wines from California’s Central Coast. Located in the Willow Creek District of Paso Robles, the Denner Vineyards Estate, which was completed in 2005, includes a tasting room and a gravity-flow winery designed to fit into the rolling hillside of the surrounding vineyards.

Wild Turkey, a brand of Campari Group, unveiled the newest release of its award-winning Master’s Keep series: Wild Turkey Master’s Keep Unforgotten.

BuzzBallz LLC announced its BuzzBallz Eggnog is returning for the 2022 holiday season with wine and spirit-based variations.

Raleigh, N.C.-based Next Century Spirits, a growing company that uses its proprietary blending and filtration technology for its portfolio of owned brands and a robust business-to-business and white label business, announced the acquisition of XED Beverages, a leading future-focused beverage company.

Dewey Beverage, makers of the Dewey Orange Crush canned cocktail, announced the launch of its Skinny version.