Wine & Spirits

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Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.

Mom Water, makers of fruit-infused, non-carbonated vodka water, announced the launch of two new core flavors to its lineup. Susan is the name given to its Strawberry Kiwi flavor and Nancy to its Pineapple Orange.

Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co.

Organic wine brand Avaline, from co-founders Cameron Diaz and Katherine Power, announced the release of its very first Cabernet Sauvignon.

Constellation Brands announced the release of FRESCA Mixed: a new line of premium pre-mixed ready-to-drink (RTD) canned cocktails crafted with the bright and citrusy classic taste of FRESCA and real vodka or tequila, it says.

Direct Wines Inc. announced the release of the Cheers Around the World and Home for the Holidays wine advent calendars, each featuring 24 unique delicious mini-bottles sourced from vineyards around the globe. Known to sell out within weeks of launch, the fifth-edition calendars offer two joyful designs, the company says.

Glenmorangie, a brand of Moët Hennessy-Louis Vuitton (LVMH), unveiled its Glenmorangie Grand Vintage Malt 1998. 

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?

The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.