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New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy. 

NÜTRL Vodka Seltzer unveiled its newest innovation: NÜTRL Orange.

Mom Water, co-founded by Jill and Bryce Morrison, announced the official launch of its newest offering: Dad Water.

Boston-based Drizly, an Uber Company, introduced an expanded suite of business-focused offerings and an elevated Corporate Concierge service from Drizly for Business. Designed to help businesses save time, stay on budget, and leverage expert recommendations, Drizly for Business supports all corporate alcohol delivery occasions, including events, gifting and office restocking, whether it be for employees, clients or customers, it notes.

Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.

Casa Azul, makers of Casa Azul Tequila Soda, announce the launch of its newest flavor: Grapefruit.

Brown-Forman Corp., Louisville, Ky., reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year.

Loverboy, a manufacturer of premium canned sparkling hard teas, spritzes and cocktails, debuted its latest adult treat: Limoncello Spritz.

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.