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 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  

During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the appointment of Michael J. Dolan as interim chief executive officer, effective immediately. Dolan has been a member of the board of Bacardi Ltd. since 2009.

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.

Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.

New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.

Suntory Holdings Ltd., Osaka, Japan, completed its acquisition of all outstanding shares of Beam Inc., Deerfield, Ill., for $83.50 a share on April 30.

Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.