Captain Morgan Rum Co., a division of Diageo North America, released three new rum flavors: Captain Morgan Grapefruit Rum, Captain Morgan Coconut Rum and Captain Morgan Pineapple Rum. The beach-themed spirits are made from cane molasses and distilled five times during processing. Available nationally, the 70-proof white rum flavors are packaged in 750-ml bottles for  a suggested retail price of $15.99 each.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.diageo.com
Distribution: National