Tequila brand to develop signature cocktails for cruises
March 4, 2014
For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.
Monarq will import spirits to Latin America, the Caribbean and U.S. duty-free retailers
February 20, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., has appointed Miami-based Monarq Group as the exclusive importer of Ole Smoky moonshines to Latin America, the Caribbean and U.S. duty-free retailers.
Castle Brands Inc., a New York City-based developer and international marketer of premium and super-premium branded spirits, reported financial results for the three- and nine-month periods ending Dec. 31, 2013.
First releases to include aged Barterhouse and Old Blowhard whiskeys
February 12, 2014
London-based Diageo plc announced the official start of its Orphan Barrel Whiskey Distilling Co. The Tullahoma, Tenn.-based venture aims to locate lost and forgotten barrels of whiskey from around the world and share them with the growing base of whiskey aficionados in the United States, the company says.
Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
February 12, 2014
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.
Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., together with its affiliate Gruppo Campari, will add Irish Mist Irish Whiskey to its whiskey portfolio.