Consumers are drinking less but better, Beverage Information & Insights Group reports
July 28, 2014
As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.
Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014
Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.
Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.
Brand is among fastest-growing liqueurs in spirits industry, the company says
July 8, 2014
Heaven Hill Distilleries Inc., Bardstown, Ky., announced it has acquired the worldwide rights to Domaine de Canton French ginger liqueur from Maurice Cooper et Cie. of Miami.
Milagro Tequila, a spirits brand of New York-based William Grant & Sons, launched a new, limited-edition expression: Unico, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend, the brand says. The new tequila will be available nationwide in extremely limited quantities in September.
Ketel One Vodka releases cocktails to cheer on Brazil, Chile, the Netherlands and Mexico
June 27, 2014
Since the start of the FIFA World Cup on June 12, soccer (or football) has taken the world by storm. Just this week at IFT in New Orleans, tradeshow attendees gathered around exhibitor booths with TVs to catch the action. In some moments, you almost forgot you were at a tradeshow when the fan crowd roared and cheered.