Packaging celebrates partnership between baseball and Official Vodka of team
In 2017, two American icons converged as Beam Suntory signed a multiyear Legacy Partnership with the 2016 World Champion team: the Chicago Cubs. The exclusive distilled spirits sponsorship made EFFEN Vodka the Official Vodka of Wrigley Field, the home of the Cubs.
Embossing, cap and label retooled to offer modern look
Captain Morgan Spiced Rum released a new bottle design. Updates were made to the embossing, cap and label to give the rum brand a modern look, the company says.
With the continued success of Constellation Brands and its drive for premiumization and corporate responsibility, Rob Sands has been named Beverage Industry's 2017 Executive of the Year.
New York-based Brockmans Gin, the super-premium gin, is gearing up for the holidays with a gift carton designed to help retailers drive incremental sales of Brockmans during the busy holiday season, it says.
Tattoo artist Mister Cartoon hand-rendered bottle design
Hamilton, Bermuda-based Tequila Cazadores, a 100 percent blue agave premium tequila, debuted a limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honor of Día de los Muertos.