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2017 Nightclub & Bar show to host more than 600 exhibitors

Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
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Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers
Barbara Harfmann
February 15, 2017
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
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life water after dark

PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week

Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
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California wine exports reach $1.62 billion in 2016

Premiumization trends continue
February 14, 2017

U.S. wine exports, 90 percent of which are from California, reached $1.62 billion in winery revenues in 2016, a new record, according to the San Francisco-based Wine Institute. Despite challenges from a strong dollar, winery revenues were up 1 percent from 2015.  Volume was 412.7 million liters or 45.9 million cases, it adds. 


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Prestige Beverage Group

Sparkling wines, red wine blends fastest-growing segments

Millennials drive category growth
Barbara Harfmann
February 10, 2017
Capping several years of steady, modest growth for both domestic and import wines, the wine market in the United States continues to grow, experts note. Fueled by consumers’ interest in fine wine and increased product launches, the market has grown “at mid-single-digit rates on dollars [and] smaller single-digit rates on volume as consumers continue to trade up to more expensive wines,” says Danny Brager, senior vice president of beverage alcohol for New York-based Nielsen. “Sparkling wines in particular continue to grow dynamically at double-digit rates.”
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Svedka Blue Raspberry

Svedka Blue Raspberry

February 9, 2017

Svedka vodka, a brand of Constellation Brands Inc., announced a new addition to its portfolio: Svedka Blue Raspberry. 


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Distilled spirits sector experiences accelerated growth in 2016

Category gains market share for 7th consecutive year
February 8, 2017

The distilled spirits sector achieved accelerated growth in 2016 with supplier sales up 4.5 percent to $25.2 billion, volumes up 2.4 percent to 220 million cases and a seventh straight year of market share gains relative to beer, the New York-based Distilled Spirits Council announced at its annual economic briefing for media and Wall Street analysts, sponsored by Spirited Funds.


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Maxville Lake Wines

Maxville Lake wines

February 7, 2017

Terlato Wines announced a long-term partnership to launch Maxville Wines in the United States. 


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Consumers prepare for Super Bowl 51

Total beer sales to account for $1.2 billion
January 31, 2017

As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and watch the game.


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