Wine & Spirits

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WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands' group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines. 

Smirnoff, a brand of Diageo North America, introduced its latest limited-edition vodka: Smirnoff Moscow Mule. 

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.

Brockmans Gin, Woking, United Kingdom, is bringing back its holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the holiday season, the company says.