Wine & Spirits

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SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.

Sure Shot Spirits LLC launched Root Out, a root beer flavored whisky. 

Miss Mary’s Bloody Mary Mix launched its self-titled Bloody Mary mix.

Blake’s Hard Cider released its newest product and the second installment in their Kinder Cider Series: FIDO Hard Cider.

Surf City Still Works launched Pierside Bourbon, a bourbon whiskey that pays homage to the surfers and oilfield roughnecks of Huntington Beach, Calif., the company says. 

Miami-based Friends Fun Wine and FIFCO USA, Rochester, N.Y., announced their intent to enter into a strategic marketing and distribution agreement. The partnership allows the Friends Fun Wine brand to expand across the U.S. market. Friends Fun Wine features a collection of Fun Wine drinks with a 5.5 percent alcohol by volume (ABV) and 71-94 calories in each 4.2-ounce serving, and a slight effervesce.