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Absolut Vodka

Absolut Vodka breathes new life into sustainability

Vodka brand launches marketing activations in connection with Earth Day
April 22, 2019

On Earth Day, Absolut Vodka, a brand of New York-based Pernod Ricard USA, announced its new platform to promote our planet — and its people — as Planet Earth's Favorite Vodka. Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow, it says.


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Amcor Flexible Capsules' EASYPEEL - Beverage Industry

Amcor engineers new wine-opening capsule

EASYPEEL facilitates easy bottle opening, maintains bottle aesthetics
April 17, 2019
The product’s capsule design, which debuted at the Unified Wine & Grape Symposium, not only makes wine easier to open but preserves the time-honored traditions that are important to discriminating aficionados, it adds.
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Constellation invests in mezcal label

Total beverage alcohol company takes minority stake in Mezcal El Silencio parent company
April 16, 2019

Constellation Brands Inc., Victor, N.Y., acquired a minority stake in the parent company of Mezcal El Silencio, a specially crafted, Los Angeles-based mezcal label and leader in the category.


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Watermelon Ciroc

CÎROC, Sean ‘Diddy’ Combs launch latest vodka flavor

New limited-edition Summer Watermelon
April 15, 2019

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.


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RumChata Freedom Bottle - Beverage Industry

RumChata capitalizes on its flavor, mixability

Cream liqueur can be crafted into a multitude of recipes
Taylor Karg - Beverage Industry
Taylor Karg
April 11, 2019
From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.
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Champ Champ Rose

Conor McGregor launches second alcohol brand

Champ Champ Rosé sales begin May 1
April 2, 2019

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants throughout Ireland and the United States.


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