In a move to kick-start the new year, Bedlam Vodka, which is bottled and distilled by Graybeard Distillery, Durham, N.C., has announced the launch of a new, limited-edition look for the bottle.
The new bottle design features an eye-catching, all-black background and was selected for its ergonomic and mixologist friendly shape, the company says. The refreshed design can be seen on bar and store shelves beginning this month and will be available for a limited time.
"Our visual brand is such a key component of who we are at Bedlam Vodka," said Brandon Evans, chief executive officer of Bedlam Vodka, in a statement. "This new design is representative of who we are and encapsulates the character of Bedlam, which is unapologetically genuine, bold and incredibly smooth."
Using a process perfected by the founders' Irish ancestors during the past seven centuries, Bedlam Vodka is distilled from rice. The Bedlam brand name is taken from a rugged coastal town in northwestern Ireland, where its inhabitants rebelled during British oppression and earned its moniker "Bedlam," the company says.