Limited-edition packaging celebrates Lunar New Year
January 24, 2017
Johnnie Walker Blue Label, a brand of Norwalk, Conn.-based Diageo North America, is ringing in the Lunar New Year with the release of its Year of the Rooster limited-edition bottle.
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
Hopes End introduced its Australian red blend, which is made using grapes from various locations in South Australia and is designed specifically for the millennial wine drinker, the company says.
Yerba Buena Beverage LLC, doing business as Gold Bar Bottling Co., now offers Gold Bar Premium 889 blend, an American whiskey finished in gold-plated barrels, it says.