Alternative Drinks

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Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.

Kit NA Brewing, a non-alcohol beer company celebrating inclusivity and connection, is working this season to assist “resolutioners” and Dry January participants to get their proverbial “K*t” together. Now through January 2024, Kit NA Brewing is offering a limited-edition “Kit,” available at kitna.beer.

OJOY Wine Co. introduced Sparkling Blanc, the flagship offering in its collection of fine dealcoholized wines.

Loverboy, New York, is ringing in 2024 with non-alcohol versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea are full-flavor varieties made with zero sugar and super low in calories and carbs, and available to order on DrinkLoverboy.com.

2 Towns Ciderhouse announced it’s expanding its total beverage offerings to include two non-alcohol hard ciders: Cosmic Crisp and Pacific Pineapple 

Elmhurst 1925 announced the return of OatNog, just in time for the festive season. The limited-edition flavor also makes a special guest appearance in country music sensation Walker Hayes’ latest music video: “Fancy Like Christmas.” 

HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.

Goslings Rum, a brand of Castle Brands, announced the addition to its non-alcohol beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavored extension in the Stormy Ginger Beer line.

Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.