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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Liquid IV Refresh.jpg

Liquid I.V. debuts new brand identity

May 10, 2024

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 


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Waterloo Water Guy Fieri.png

Waterloo Sparkling Water, Guy Fieri introduce new mocktail flavors

New summer offerings available for a limited time only
Staff Beverage Industry
May 3, 2024

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 


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Vita Coco Treats.png

Vita Coco Treats

April 25, 2024

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 


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Q Mixers Spicy Mango Margarita Mix.png

Q SPICY MANGO MARGARITA MIX

April 22, 2024

Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX. 


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Swoon Bestie Campaign.png

Swoon launches ‘Bestie’ campaign, unveils new look and formulation

New printed cans hitting shelves now through summer
Staff Beverage Industry
April 9, 2024

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 


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Happ Thursday Spiked Refreshers.png

Molson Coors’ Happy Thursday hits shelves nationwide

The bubble-free line of spiked refreshers now available in 4 fruit flavors
Staff Beverage Industry
April 4, 2024

Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.


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Mood By Boochcraft.png

Mood by Boochcraft

March 29, 2024

Boochcraft, an organic hard kombucha company, announced the launch of Mood by Boochcraft, a new line of non-alcohol functional tonics.


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Truly Oat Milks.png

Truly Gluten Free Premium Irish Oat Milk

March 21, 2024

Truly Grass Fed, a premium brand of sustainably-produced dairy products, has expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.


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Chlorophyll rPET Bottle.jpg

Chlorophyll Water debut bottles made from 100% recycled plastic

March 15, 2024

Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.


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REBBL_ReishiVanilla.png

REBBL Revive Reishi Vanilla

March 15, 2024

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.


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July 14, 2026

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