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HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap. - Beverage Industry

HEINEKEN USA launches BLADE and Home Tap for at-home consumers

Innovation, product development enhance beer consumption

July 18, 2018

A common theme within the global company is progressiveness and this year, HEINEKEN USA did what it does best by creating two never-before-seen products, the BLADE and Home Tap.

North Carolina Craft Brewing - Beverage Industry

North Carolina sees an uproar of craft brewing facilities

The state has become increasingly popular as craft brewers open up shop

July 17, 2018

Known for its world-class workforce and friendly regulatory environment, North Carolina has long been an agricultural and food manufacturing behemoth. But as the craft beer industry continues to gain steam, the state’s reputation has shifted to include high-volume, quality beer production in its already impressive offering.

2018 State of the Beverage Industry: Mixed results for US beer market

Imported beers help offset declines

Jessica Jacobsen

July 11, 2018

Although the beer market maintains its dominance, Nielsen notes that the category benefitted more from pricing strategies than consumption trends.

Top 100 Beverage Companies of 2017

AB InBev sits comfortably in No. 1 spot

June 20, 2018

Beverage Industry releases its annual Top 100 list. The list reflects the top beverage companies based on 2017 fiscal year sales.

New Belgium Brewing Company - Beverage Industry

Craft brewers work to minimalize environmental stress

Sustainability plays key role in modern breweries

Taylor Karg

June 11, 2018

As craft beer and brewing remain prevalent in the beverage market, the impact it has on the environment is just as significant.

Founders All Day IPA - Beverage Industry

Session IPAs offer potential to craft beer market

Light body profile acts as alternative to heavy, filling brews

Jessica Jacobsen

June 7, 2018

Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.

Brewpubs drive tourism, craft beer and food experimentation

Recipe experimentation, consumer connection pivotal to brewpub success

Barbara Harfmann

June 6, 2018

Brewpubs and taprooms have become meccas of innovation within the industry and are lifting tourism traffic and spending as consumers gather to watch a big game, relax with family and friends, and, of course, throw back a few refreshing craft beers.

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales

May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies

May 16, 2018

In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.

D.G. Yuengling’s new campaign highlights strength, hard work

Spread Your Wings looks to inspire, empower consumers

May 15, 2018

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling.

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HEINEKEN USA launches BLADE and Home Tap for at-home consumers

North Carolina sees an uproar of craft brewing facilities

2018 State of the Beverage Industry: Mixed results for US beer market

Top 100 Beverage Companies of 2017

Craft brewers work to minimalize environmental stress

Session IPAs offer potential to craft beer market

Brewpubs drive tourism, craft beer and food experimentation

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Analytics furthers category management across beverages

D.G. Yuengling’s new campaign highlights strength, hard work

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

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Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Beer
RSS