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Home » Topics » Category Focus » Beer

Beer
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Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands
jessica Jacobsen
Jessica Jacobsen
March 8, 2018
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.
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Crispin Rose

Crispin Rosé

February 28, 2018

Crispin Cider Co., a MillerCoors brand, added Crispin Rosé to its year-round portfolio. 


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Michelob Pure Gold

Michelob Ultra announces Pure Gold

New beer launches with sports marketing partnership
February 26, 2018

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings. 


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Angry Orchard Rose

Angry Orchard launches Rosé hard cider

Angry Orchard Rosé available nationwide
February 22, 2018

This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of hard cider with a rosy color and floral aroma, the company says. 


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Revolver Brewing LR Pils

Revolver Brewing launches core lineup in cans

Craft brewer highlights growing popularity of canned beer packaging format
February 20, 2018

Revolver Brewing, Granbury, Texas, now will offer four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.


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Bold Rock Rose

Bold Rock Rose Hard Cider

February 16, 2018

Bold Rock Hard Cider announced the launch of a new seasonal hard cider. 


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Boston Beer Prez/CEO

Boston Beer Co names new President, CEO

Dave Burwick to assume position during Q2
February 15, 2018

The Boston Beer Co., Boston, announced that it has selected Dave Burwick to succeed Martin Roper as president and chief executive officer (CEO). It is expected that Burwick will assume the role during the second quarter, the company says. Jim Koch will continue in his role as founder and chairman.


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Murphy's Perfect Pour

Murphy’s Stout celebrates St. Patrick’s Day with sweepstakes

Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018

Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program. 


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Strongbow Rose Apple

Strongbow unveils Rose Apple hard cider

New flavor to attract rose wine drinkers to hard cider category
February 7, 2018

Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol by volume, this newest addition to Strongbow’s line is reminiscent of a Rosé wine but with only 10 grams of sugars in an 11.2-ounce bottle, the company says. 


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Newcastle Brown Ale Ski Program

Newcastle program drives trial, ski traffic

Import beer partners with radio stations, ski resorts
February 6, 2018

Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms. 


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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

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