Beer

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Samuel Adams, a brand of Boston-based The Boston Beer Co., has been named the “official beer of the Boston Red Sox.”  Samuel Adams and the Red Sox have entered into a multi-year partnership, which will bring together two beloved Boston icons, the companies say. The deal will start to take effect in January 2018.

Coastal Extreme Brewing Co. LLC, doing business as Newport Storm Brewery, announced its Annual Release ’17. 

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the United States under management of the Five Points Trading Co., White Plains, N.Y.-based Heineken’s venture aimed at incubating a range of premium global beer brands in the United States. 

Pyramid Brewing Co. introduced a beer for the NBA’s Trail Blazers and its fans as they embrace the start of the regular season. 

In line with the launch of its partnership with the NFL, Lime-A-Rita, a brand of Anheuser Busch, introduced Pome-Granate-Rita. 

Debuting its lineup of non-alcohol craft beers, Bravus Brewing Co. introduced Bravus Non-Alcoholic India Pale Ale (IPA).