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Home » Topics » Category Focus » Beer

Beer
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Keybilly Island Ale

April 6, 2015

Brew Hub introduced Keybilly Island Ale, a craft beer brewed with key lime juice and the first beer in Brew Hub's Craft Collection.


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Blue Moon White IPA

April 3, 2015

Blue Moon Brewing Co., an operating unit of MillerCoors’ Tenth and Blake Brewing Co., debuted its twist on an IPA with the launch of Blue Moon White IPA.


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Heineken USA appoints new CEO

Dolf van den Brink to lead Heineken Mexico
April 1, 2015

White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.


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Angry Orchard Hop’n Mad Apple and Summer Honey

April 1, 2015

The Boston Beer Co.’s Angry Orchard brand recently released two new hard ciders: a year-round offering and seasonal variety. Hop’n Mad Apple joins the year-round portfolio as the brand’s first hopped cider.


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Heineken Light offers money-back guarantee

Beer brand partners again with Neil Patrick Harris
March 30, 2015

White Plains, N.Y.-based Heineken USA’s Heineken Light beer brand is so confident that it's the best-tasting light beer that it is offering a money back guarantee. To inspire consumers of legal drinking age to try the light beer, the brand once again is partnering with celebrity Neil Patrick Harris on a new commercial and digital video to bring the offer to life in a humorous way.


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Bud Light Mixxtail

March 30, 2015

Anheuser-Busch's Bud Light brand launches Bud Light Mixxtail cocktail-inspired product line featuring Hurricane, Firewalker and Long Island varieties.


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Green Flash Silva Stout, Flanders Drive and Natura Morta Plum

March 26, 2015

Green Flash completes its portfolio with three new offerings in cork-finished bottles


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Heineken USA develops BrewLock technology for draft beer

Keg system utilizes customize air compressor for beer dispensing
March 19, 2015

Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.


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Craft beer’s U.S. volume share reaches double digits

BA reports 18 percent rise in volume for craft brewers
March 16, 2015

The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports. 


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How beer brands are using social media to connect with consumers

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 12 beer brands
jessica Jacobsen
Jessica Jacobsen
March 16, 2015

Social media has become a buzzword for not just American consumers but also the business environment.


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