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Home » Topics » Category Focus » Beer

Beer
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2015 Beer Category Report

2015 Beer Report: Analysts predict beer market growth

Domestic beer saw increases within super-premium segment
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.


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2015 Beer Category Report

2015 Beer Report: Volume sales up for flavored malt beverages

Segment draws consumers in from numerous demographics
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.


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2015 Beer Category Report

2015 Beer Report: More consumers turning to hard cider

Brand owners utilizing fruits and flavors outside of apples
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

Although it accounts for only a small portion of the overall beer category, hard cider is finding a home with American consumers.


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2015 Beer Category Report

2015 Beer Report: Craft beer increases market share

Hoppy styles account for nearly 50 percent growth for craft beer in 2014
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

One segment of the beer category that continues to garner increased attention throughout the industry and pop culture is craft beer.


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2015 Beer Category Report

2015 Beer Report: Dollar, volume sales up for imported beer

Mexican beer segment continues to post strong sales numbers
jessica Jacobsen
Jessica Jacobsen
March 12, 2015

As premiumization continues to impact the beer market, imported beers have found favor with consumers.


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Redd’s Green Apple Ale and Redd’s Wicked Mango

March 10, 2015

Redd’s Brewing Co., a MillerCoors brand, announced two new flavor releases


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Redd’s Apple Ale adds two flavors

Green Apple and Wicked Mango join portfolio
March 3, 2015

Redd’s Apple Ale, a brand of Chicago-based MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., added two new flavors to its line of super-premium domestic beers: Green Apple and Wicked Mango.


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Deschutes' Jubel 2015

March 2, 2015

Deschutes Brewery’s Jubel 2015 is an imperial take on the company’s winter ale, Jubelale. 


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New multi-pack features Dos Equis Azul

February 26, 2015

Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.


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AB releases Lemon-Ade-Rita

Summer seasonal joins Bud Light Lime Ritas portfolio
February 23, 2015

St. Louis-based Anheuser-Busch announced that its Bud Light Lime Ritas portfolio will add a summer seasonal to its lineup: Lemon-Ade-Rita.


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