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Jiant Hard Kombucha announced the launch of Venice Peach, the fourth hard kombucha released as part of the beverage brand’s seasonal series.

Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 

Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.

New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.

Reed’s Inc. announced the launch of its Reed’s Zero Sugar Classic Mule, available at select Costco Wholesale locations in the Southeast. 

Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.

Jack Daniel’s, a brand of Brown-Forman Corp., announced the return of its Winter Jack Tennessee Cider.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.

Firestone Walker, a brand of Duvel Moortgat USA, announced its latest creation: Kookie Monster. The new Kookie Monster brew is an 8% Double Milk Stout brewed with vanilla beans, cocoa nibs and brown sugar, the company notes. 

Firestone Walker Brewing Co. released its 25th Anniversary Ale as a standalone purchase as well as in its Limited Edition Trio Pack.