Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits.
For 2022, Bud Light Seltzer announced the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour ― two new variety packs. The Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavors to seltzer form, while the limited-edition Bud Light Seltzer Sour variety pack has four pucker-worthy fruity flavors, it says.
Roadhouse Brewing Co. debuted a new batch of its barrel-aged Funk House series: Vixen Harlot, Oud Bruin with Cherries; Vixen Mistress, Oud Bruin with Blackberries; Vixen Oud Bruin, a tart craft beer with a touch of vanilla and caramel; and Dry-Hopped Sour, a draft dry-hopped beer.
Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.
This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.
Northern California's farm-to-barrel craft beer pioneers Almanac Beer Co. released its Holiday Advent Beer Box, which features 12 16-ounce cans of beer, spanning a wide range of innovative craft beer styles.
Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.
Halyard Brewing Co. released a spicy new brew dubbed “The OQ,” short for the Octopus Queen. An extra spicy hard ginger beer, the Octopus Queen is brewed with Madagascar vanilla, Ceylon cinnamon, fresh ginger, and other aromatic spices, the company says.
Harpoon Brewery and UFO Beer Co., both operating units of Mass Bay Brewing Co., released seasonal mix-packs: Harpoon’s Wintry Mix and UFO’s Northern Lights.
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