Beer
RSS

Channel Strategies

On-premise looks to move beyond recovery and into growth

Operators embrace digital solutions, to-go packages beyond pandemic

March 24, 2022

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

Mike's Hard Lemonade launches Mike's Hard Freeze

New innovation is reminiscent of the '90s slushy flavors

March 23, 2022

Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast

March 22, 2022

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return

Jessica Jacobsen

March 21, 2022

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products

Jessica Jacobsen

March 21, 2022

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

White Claw Surf combines full flavors

Variety pack feature 4 new offerings

March 18, 2022

White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels

March 10, 2022

Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.

Athletic Brewing releases light, alcohol-free beer

Athletic Lite contains 25 calories, 5 grams of carbs

March 9, 2022

Athletic Brewing Co., Stamford, Conn., announced the release of Athletic Lite, a light non-alcohol beer.

Up Close With

SouthNorte taps into the flavors of Mexico for craft beers

Craft brewer moves into ready-to-drink cocktail market

Jessica Jacobsen

March 2, 2022

SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, analysts at S&D Insights LLC provide an in-depth look at the past year and what the future holds for them in 2026.

Beer
RSS

On-premise looks to move beyond recovery and into growth

Mike's Hard Lemonade launches Mike's Hard Freeze

2022 Beer Report | Non-alcohol beer goes mainstream

Heineken launches first virtual beer brewed in the virtual world

2022 Beer Report | Demand for craft beer rebounds

2022 Beer Report | Hard cider market takes on competition

White Claw Surf combines full flavors

Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Athletic Brewing releases light, alcohol-free beer

SouthNorte taps into the flavors of Mexico for craft beers

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Beer RSS

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Beer
RSS