Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale. The collaboration features the same recipe Harpoon fans know and love encased in a new fresh Reebok-inspired container, including cans sporting the Reebok logo and 12-pack packaging evoking the Reebok sneaker box design.
Sharing a common desire to celebrate human movement, the brands are uniting to raise funds for BOKS, a program dedicated to promoting life-long health and fitness. While supplies last a portion of sales for each purchase of the Harpoon Rec. League Reebok Edition 12-Pack, will go directly to BOKS to encourage movement in local youth communities.
“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” said Dan Kenary, CEO and co-founder of Harpoon Brewery, in a statement. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”
Harpoon Rec. League is brewed with unique ingredients like buckwheat kasha, which contains important minerals and B vitamins; chia seeds that are high in fiber, omega-3 fatty acids and antioxidants; and Mediterranean sea salt that can act as a powerful source of electrolytes. Coming in at 4% ABV, Harpoon Rec. League has 120 calories in each 12-ounce serving.
The Reebok Edition of Harpoon Rec. League is available in four-packs ($8.99) and 12-packs ($14.99). It also is available on tap at both the Boston and Windsor, VT Tap Rooms and wherever Harpoon beers are distributed.