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Home » Topics » Category Focus » Energy Drinks & Shots

Energy Drinks & Shots
Energy Drinks & Shots RSS Feed RSS

Feel Natural Energy’s Sleek cans

January 15, 2013

 Nurish Brands Inc. launched its new Feel Natural Energy sparkling energy drink in 10.5-ounce Rexam Sleek cans.  


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Kick Energy Drink

December 26, 2012

Imported into the United States by Dolce Beverage Group LLC, Kick Energy Drink is sweetened with a blend of sucrose, glucose and fructose, resulting in a less sweet aftertaste compared with leading energy drinks, the company says.


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Pyure O.E.O. energy shots

December 18, 2012

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.


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Up Close With: Multi-Flow Industries

Stephanie Cernivec
December 11, 2012

 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  


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Private label shows split results in different categories, channels

Jessica Jacobsen
December 11, 2012

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  


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Red Bull’s extreme skydiving

November 15, 2012

 It’s common for brands to sponsor racecar drivers and events; however, sponsoring a 128,100-foot skydive mission takes brand associations to a whole new level. On  


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A new meaning for ‘martial arts’

September 17, 2012

 Xyience Xenergy hosted an art show featuring work from prominent members of the mixed martial arts community at XenArt: The Energy of Art on Aug. 31 in Las Vegas.  


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Energy drinks adopt characteristics of other categories

Stephanie Cernivec
August 13, 2012

In the world of science fiction, fantasy and mythology, shape shifters have the ability to take on the appearance of another person, creature or entity. 


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2012 State of the Industry: Energy Drinks

July 18, 2012

 The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.  


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Killer Buzz redesign

June 13, 2012

 Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”  


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