Tea and Coffee

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Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., conducted The 2014 National Honesty Index and found that, when faced with a choice to be honest or not, 95 percent of Americans were honest, up from 92 percent in 2013.

Keurig Green Mountain Inc. employees who are based in Vermont are participating in a week-long cleanup of the Winooski River in the company’s home state of Vermont to remove trash and debris from the waterway. As part of the 10th anniversary of this cleanup campaign, the Waterbury, Vt.-based company, in partnership with American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, will host Aug. 9 the first Community Cleanup Day in the Winooski River Watershed for all Vermont residents.

Distributed in the United States by Brands Within Reach, In/Fusion Iced Herbal Teas are certified organic by the United States Department of Agriculture (USDA) and made from rare plants located in the South of France.

Starbucks Coffee Co. introduced a new line of iced coffees that enables consumers to customize the drinks with creamers and/or sweeteners of their choice.

Starbucks Coffee Co., Seattle, reported its financial results for the third quarter of its fiscal-year 2014.

High Brew Coffee released a line of ready-to-drink cold-brewed coffees under the same name.

Suja Juice Co. released its first line of cold-brewed, organic, non-GMO Project Verified and cold-pressured teas.

Most small-business owners see the world through rose-colored glasses when launching their companies, optimistic that their new ventures will succeed and thrive. In the case of Rooibee Red Tea, Louisville, Ky., this optimism has produced strong results.

The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.

Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”