Tea and Coffee

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Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.

When Steaz launched its first beverage products back in late 2002, the brand of Doylestown, Pa.-based The Healthy Beverage Co. LLC was working to create a healthy beverage alternative.

Starbucks Coffee Co. expanded its K-Cup offerings with the release of Starbucks Sweetened Iced Coffee and Tazo Sweetened Iced Tea K-Cup packs.

Bigelow Tea Co. released limited-edition Girl Scouts branded teas featuring popular cookie flavors.

Calmer Sutra Tea is expanding its tea presence from Australia into the United States

Keurig Green Mountain Inc., Waterbury, Vt., released Keurig K-Mugpods. The pods brew a large travel mug-size of coffee through the company’s Keurig 2.0 brewing system. Keurig 2.0, which debuted in Fall 2014, is the first Keurig brewer with the ability to brew a single cup, a four-cup carafe, and now a travel-mug size of coffee.

Gevalia introduces three ready-to-drink coffees with almond milk

Red Jacket Orchard combines two old favorites to make one new healthy beverage.

Starbucks released Doubleshot Coffee & Protein in ready-to-drink flavors

Honest Tea expands zero-calorie beverage offerings