Tea brand, TV channel set to celebrate film release with limited-edition Merry Mint iced tea
November 15, 2022
Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.
The specialty coffee is roasted in small batches and packaged individually — but CEO Josh Wilbur says Steeped “is not coffee in a teabag,” though it’s as simple as that.
Boba Bam announced three new flavors of its Instant Boba Drink Packs. In addition to Boba Bam’s Brown Sugar flavor, the brand now offers Coffee, Matcha and Black Tea.
A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.
BLK & Bold, Des Moines, Iowa, announced its partnership with Marvel Studios that will debut the brand’s limited-edition BLK & BOLD Black Panther: Wakanda Forever coffee in celebration of the upcoming Black Panther sequel. The collaboration includes a variety of special-edition Black Panther: Wakanda Forever-themed products with reimagined packaging that highlights fan-favorite Black Panther characters.