Juice & Juice Drinks

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The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. 

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf. 

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 

Milo's Tea Co. Inc., Bessemer, Ala., is accelerating its growth with the launch of three new refrigerated beverages: Zero Sugar Lemonade, limited-edition flavor Blackberry Sweet Tea and Fruit Punch.

good2grow, Atlanta, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. 

Arden’s Garden, a premium cold-pressed juice and wellness company, announced the launch of its newest functional beverage: FOCUS+. 

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.

Molly Pop announced the debut of Molly Pop Cold-Pressed Juices, a lineup of four, nutrient-rich juices crafted from their signature Molly Pop grapes and other farm-fresh ingredients.