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Home » Topics » Category Focus » Bottled Water

Bottled Water
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REBBL’s immune support

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
December 1, 2021
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
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Genki Forest sparkling water, Ran Tea

December 1, 2021

Genki Forest released Genki Forest sparkling water in a 330-ml can in the U.S. market. With zero calories and zero sugar, Genki Forest delivers sweet, full-bodied and exotic flavors, the company says.


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Category Focus

Milk, bulk still water top in private-label sales

Value, quality drive private label acceptance
Barbara Harfmann
November 17, 2021
During the pandemic, consumers looking to save money turned to private-label products. With nearly 50% of market share, refrigerated private-label dairy products had dollar sales of $7.3 billion, slightly less than the $7.9 billion notched for national brands.
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LIFEWTR Doja Cat

Doja Cat, LIFEWTR collaborate for digital, in-person activations

Partnership includes superstar’s limited-edition LIFEWTR labels
November 5, 2021

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 


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Nirvana HMB and Select spring waters

October 29, 2021

Nirvana Water Sciences Corp. introduced its science-backed infused spring waters: Nirvana HMB and Nirvana Select. 


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Sparkling Ice celebrates holiday season with Cheers to Giving Program

Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021

This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. 


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PepsiCo

PepsiCo launches Digital Hubs in Dallas, Barcelona

Hubs aim to accelerate company's digital capabilities
October 26, 2021

PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.


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American Beverage

Report shows reduction of consumer calories from beverages

Keybridge found that calories for each person have decreased 10% since 2014
October 18, 2021

The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.


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ZenWTR makes waves with star-studded social media campaign

For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021

ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.


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Perrier

Perrier releases Día de los Muertos packaging

October 8, 2021

Perrier is launching a limited-edition can inspired by Día de los Muertos. 


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    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

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    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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