Bottled Water

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Building on its longstanding commitment to environmental sustainability, FIJI Water has transitioned its iconic and best-selling 500- and 330-ml bottles to 100% recycled plastic (rPET) in the United States. The move is a substantial step in reducing plastic waste and replaces almost 65% of FIJI Water’s bottle volume in the United States with recycled material, it says. 

The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles. 

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly-owned subsidiary of Primo, has acquired Highland Mountain Water, Atlanta. Highland Mountain Water is a leading independent distributor of Primo's Mountain Valley premium water brand.

This year’s State of the Industry report on bottled water showcases how the sparkling water category has continued to shine and how bottled water sales are looking post-pandemic

Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.

Just ahead of summer, Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry. 

Essentia Water, Bothell, Wash., launched a new campaign featuring NBA basketball star Jimmy Butler, NFL quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its Stop for Nothing campaign, which launched in 2021, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate, the company says.

ZenWTR, Los Angeles, is celebrating Earth Day by announcing the initial distribution of its 1% For the Oceans donation that will go to numerous organizations with missions to protect and preserve our oceans and advance recycling in the United States. As part of the company's 1% For the Oceans initiative, 1% of total sales is committed to ocean conservation and recycling education and advocacy.