Liquid Death, Los Angeles, announced its new distribution agreements with Sunset Distributing, a Southern California subsidiary of Hand Family Companies, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Beverages and Summit Beverage Distribution Co.
POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.
Spindrift debuted a bold new seasonal flavor, Spindrift Cranberry Punch, alongside bringing back one of its most requested fan favorites: Spindrift Cranberry Raspberry.
As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.
FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.