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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Coke_TossInTakeOut_900.jpg

Coca-Cola, local pizzerias team up for Toss In, Take Out campaign

Campaign celebrates expansion of carbonated soft drink brand’s 100% rPET bottle
Staff Beverage Industry
October 18, 2023

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., has teamed up with local pizzerias across the United States to launch Toss In, Take Out, a traveling restaurant takeover to serve up slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Available now in 11 major U.S. markets, Toss In, Take Out will be celebrating the expansion of 100% recycled plastic bottles through takeovers of consumers’ favorite pizza spots in New York City, Atlanta and Chicago. 


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Rockstar Energy, MTN DEW and Doritos join forces with Xbox

Consumers have chance to acquire gaming rewards with specially marked products
Staff Beverage Industry
October 6, 2023

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.


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MTNDEW_VooDew_900.jpg

MTN DEW reveals flavor of VOO-DEW variety

Limited-edition carbonated soft drink features Cherry flavor from Airheads candy
Staff Beverage Industry
September 28, 2023

For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.


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Rowdy Mermaid’s good mood soda

September 27, 2023

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.  


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Keurig Dr Pepper (KDP)

Keurig Dr Pepper announces plan for CEO succession

Tim Cofer joins company as COO, will assume CEO role in Q2 2024
Staff Beverage Industry
September 26, 2023

Keurig Dr Pepper Inc., Burlington, Mass., and Frisco, Texas, announced the appointment of Tim Cofer as chief operating officer (COO), reporting to Chairman and CEO Bob Gamgort, as a key step in the company's CEO succession plan. Cofer, who will join KDP on Nov. 6, will work side by side with Gamgort while in a COO capacity, with a planned transition to CEO in the second quarter of 2024. Gamgort will serve as executive chairman of KDP after the transition occurs. 


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OLIPOP Ginger Ale

August 31, 2023

OLIPOP, a better-for-you soda company, released a reimagined fiber version of a crisp, "ginger-y" classic with the launch of its OLIPOP Ginger Ale.


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Pepsi celebrates 125th anniversary with 125-day-long campaign

Carbonated soft drink brand ushers in new era with new logo
August 23, 2023

In celebration of its 125 year anniversary, Pepsi is officially ushering in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores nationwide. Pepsi will celebrate its iconic history where it has lived at the center of pop culture ― in sports, music, and entertainment ― and looks ahead to the brand’s next 125 years. 


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American_Beverage_900.jpg

American Beverage announces Kevin Keane as president, CEO

Keane’s leadership brings nearly 20 years of beverage industry experience
August 21, 2023

American Beverage (AB), Washington, D.C., announced that Kevin W. Keane, a longtime member of the beverage industry’s leadership team, has been named its new president and chief executive officer. Keane will provide day-to-day leadership and management of the industry trade group to advance its strategic priorities, working in close partnership with AB’s full team and the AB Board leadership.


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Jones Soda Hatch Chile & Lime

August 7, 2023

Jones Soda Co. announced the release of its first crossover special edition flavor with both the Jones Soda and Mary Jones brands.


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PEPSI Dig In Day returns to celebrate, support Black-owned restaurant

Event to cover $100,000 in free food to encourage diners to discover Black-owned restaurants
August 1, 2023

PEPSI Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants. 


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    Sponsored byVibrant Ingredients

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